Through the latest data published by Barlovento Comunicación in its OTT barometer, we dive into the performance that free channel platforms are having in Spain. After all, this FAST channel model It is receiving the support of an increasing number of users in view of these statistics.
The undisputed leader in Spain
At the moment, there is a platform that is sweeping in numbers. This is Pluto TV, which has 2.9 million viewers only ones registered last April. It is not news that surprises specialists in the sector excessively, since we are seeing how this platform offers some of the best premieres and how it does not stop adding channels to its schedule.
Every month we witness the debut of new channels on Pluto TV that are intended to cover different segments of interest among the audience. The most interesting thing is that they have demonstrated a very solid ability to adapt to the type of preferences of online users, which shows that they know their potential audience very well. This is reflected in the audience figures with a significant superiority in which they obtain a difference of more than 1 million unique viewers compared to their closest rival. The work they do on social networks when it comes to creating a community, of course, also helps.
What are the other important platforms?
The second position in the statistics that have been published It is occupied by LovesTV, a service that we have also talked about on occasions, but which has less media impact. This platform is a joint creation of Mediaset España, Atresmedia and RTVE as a way to provide viewers with a different alternative to watching television.
The main problem with LovesTV is that does not move away from the content that is available on DTT. It is simply another way to access the channels of the three entities that make up the service, as well as being able to watch content on demand. Its 7-day function is one of its most interesting resources, since it is not necessary to depend on additional services to be able to recover the most important content that has passed through channels such as Cuatro, La 1, Neox or Telecinco, to name just a few.
At the top of the audience, LovesTV gets 1.4 million unique viewers on April. It is a little above the third platform: Samsung TV Plus, where there are more channels than those offered by DTT. In this case, its April audience is 1.2 million viewers. However, it is very likely that Samsung’s service will climb positions in the coming weeks and begin to compete with Pluto TV.
The main reason for this is that Sony channels have recently been added. That has made Samsung TV Plus get a number of channels that are loaded with the highest quality content. For example, channels such as Sony One Éxitos, Sony One Series Comedia or Sony One Series Thriller, among others, are now available. This gives access to episodes of legendary series like Seinfeld and other productions that are very interesting to watch, such as The Blacklist. In addition, Sony also provides them with movie channels and, no less important, the Samsung platform has many of the Pluto TV channels, which helps close the gap.
However, against Samsung TV Plus there is a fundamental factor– The service is only available on devices from this manufacturer. That greatly reduces its chances of accumulating an audience like Pluto TV’s, so possibly, even if it surpasses LovesTV, it will be difficult to reach the first position in the ranking.
