What is needed to succeed? Our selection of books about business And if you are an entrepreneur and you are reading this, you will know (or learn) that idealism has no place in business. On the contrary, you have to constantly learn and, more importantly, unlearn.
But how to do it? reading some books about business —biographies and memoirs—of some business tycoons, titans of technology and powerful media. Through their success stories, most of them fraught with challenges, these industry leaders share some insights on what to do, what not to do, and what is needed to run a prosperous business.
1. Dream with Your Eyes Open: An Entrepreneurial Journeyby Ronnie Screwvala.
In Dream with Your Eyes Open: An Entrepreneurial Journeymedia mogul Ronnie Screwvala lists the keys to running successful companies (and others not so much). This book is especially recommended for those who have jumped into the entrepreneurial pool and left conventional (and arguably) stable salaried jobs behind.
If you want to learn to direct, expand and value your company, consult these pages for inspiration, since this book is, as Screwvalla states, about “it can be done” and not “I did it.” At its core, the memoir follows the relentless pursuit of the early days of a “Grant Road boy” (as the author himself calls him), and is written in an easy conversational tone with bullet-point summaries at the end of each chapter.
2. Never stopby Phil Knight
Never stopby Phil KnightCourtesy
In 1962, Phil Knight He borrowed $50 from his father. Your goal of him? Start a business around the import-export of low-cost, high-quality sports footwear from Japan. He began his career by selling the shoes out of the trunk of his lime green Plymouth Valiant and, by the end of the first year, managed to make $8,000 in cash. That same vision led him to be founder and CEO of a multimillion-dollar company: Nike.
