The Puig company has transformed into a global fashion and fragrance giant, maintaining its essence as a family company for three generations.
From its modest beginnings In the heart of Barcelona, the Puig company managed to flourish until it became a world leader in the perfume and fashion industry.. Founded in 1914 by Antonio Puig Castellóthe company has maintained a unique combination of tradition, innovation and passion for the art of fragrance throughout more than a century of history.
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The history of Puig dates back to a small perfumery on Santa Ana Street, in the Gothic quarter of Barcelona. Antonio Puig, a young visionary with a deep love for perfumery, decided to start his own business, betting on quality and creativity. Over time, the company gained local recognition for its unique fragrances and focus on artisanal excellence.
In 1922, Puig marked a milestone in the Spanish cosmetics industry by marketing Milady, the first lipstick manufactured in Spain.. The decade 1940 saw the birth of Agua Lavanda Puiga fragrance that would become one of the company’s emblems
As Puig gained renown in Spain, the company began to expand internationally. In the 1960s, under the leadership of Antonio Puig Junior, son of the founderPuig took a bold leap by entering the international market. The acquisition of iconic brands such as Carolina Herrera and Paco Rabanne expanded the company’s reach and consolidated its position in the world of fashion and perfumery.
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Puig has not only stood out for its ability to acquire renowned brands, but also for its ability to collaborate with some of the biggest names in the world of design and fashion. Collaborations with designers such as Cristóbal Balenciaga and Paco Rabanne have given rise to some of the company’s most emblematic fragrances, fusing the art of perfume with the innovative vision of the world of fashion.
If with the second generation Puig began its international journey and cemented that property licensing business, with the third, the company went much further. In the last 20 years it has multiplied its size by five and has become one of the leaders in premium perfumery.
RecentlyPuig took a bold step by announcing his IPO, with a valuation of 13,920 million euros and an starting price of 24.50 euros per share. This strategic move marks the beginning of a new phase of sustainable growth for the company, with a view to strengthening its presence in strategic markets and key categories.
Marc Puig, executive president of Puigstated: “The success of the IPO of Puig marks the beginning of an exciting new chapter in our company’s long and proud history. Backed by investor confidence in our strategy, we will continue to build our private label portfolio by focusing on expanding our leadership in prestige products and niche fragrances, while investing in our core markets and supporting our expansion into high-potential geographies.”
