Dealers in Colombia warn of challenging panorama in adoption of electric cars

Although the electrification process of the Colombian automobile fleet has advanced in recent years, the electric cars They face a new challenge: the slow return on investment in the technological reconversion of dealership facilities.

According to Pedro Nel Quijano, president of Aconauto, the union that brings together dealers: “Since the first units of electrified vehicles were marketed to the public 10 years ago, “We dealers have accompanied the car brands in the support, service and positioning of technology.”

One of the difficulties in Colombia around electric mobility is infrastructure.

Photo: AFP

Are electric cars profitable?

This technological reconversion has involved significant investments in the adaptation of special areas for electric vehicles (EV), both in the sales and service areas, the acquisition of equipment, personal protection elements and training of commercial and technical advisors.

However, The return on these investments is slow because the consumption of spare parts of EVs compared to vehicles internal combustion (ICE) is reduced by one tenth in each year of operation and, in addition, in periodic checks for preventive maintenance, billing is reduced to a third party.

“The only way to make this operation sustainable is accelerated massification in the conversion of the vehicle fleet, and this is achieved with development programs that subsidize both supply and demand, which benefits the entire community by reducing emissions and thus improving air quality,” explains Aconauto.

There are applications to know where there are electric vehicle charging points in Colombia.

Photo: Esvy

What challenges do dealerships and electric cars have?

In addition to the slow return on investment, Dealers are also facing a new generation of consumers that take advantage of the information available on the Internet and reach dealers with greater knowledge and demands.

At the same time, through media and networks as well myths, legends and false information circulate that become barriers to consumption of these vehicles, and dealers must be prepared to deny hoaxes and deceptions.

“Likewise, although public charging infrastructure depends on the energy suppliers of each municipality, potential EV customers go to the commercial arm of vehicle brands with valid concerns on this matter,” details the union.

A Tesla electric vehicle charges at a Tesla Supercharger location in Santa Monica, California, on May 15, 2024.

There is a lot of misinformation around electric cars.

Photo: AFP

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