Ecuador joined the trend of the so-called virtual influencers with the initiative of the agency UP Brands and its division Influencers.ec.
Many people applauded the development of Little girl. Others – on the other hand – ask to “deregister” the account. instagram that promotes it.
The virtual influencer Little girl He already has more than 20,500 followers.
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Controversy over the name of the influencer created with AI
How identity theft qualified Nina Gualinga the creation of the agency. In the account of the influencer virtual wrote: “This is identity theft and racism at its maximum expression of ignorance.”
He added: “We have not given consent to use photos of people in our family, or people in our town, as they are doing. And most likely, the people behind this account do not know the names or what nationality they belong to, let alone the history of the people in the photos they use to generate this AI staff. Please cancel this account.”
Who is Nina Gualinga?
Nina Gualinga is a prominent Ecuadorian activist from the Kichwa indigenous community of Sarayaku. She is known for her work defending human rights, indigenous rights and environmental protection, particularly in the fight against oil exploitation in the Amazon region of Ecuador.
Gualinga has been a prominent voice in the fight against oil extraction in the Sarayaku territory and in defending the rights of indigenous peoples.
He has participated in various actions, demonstrations and international events to raise awareness about the social and environmental impacts of the oil industry in the Ecuadorian Amazon.
In addition to his activism, Nina Gualinga has worked to promote climate justice and protect vulnerable ecosystems in the Amazon.
Her brave work has led her to receive national and international recognition for her commitment to the protection of the environment and the rights of indigenous peoples.
A virtual influencer with mixed race features
The UP Brands agency and its division Influencers.ec created Little girl. It is made only with features of Ecuadorian women, of different ages and origins, but retaining mestizo features.
Taking advantage of the richness and diversity of Ecuadorthe creative team of Influencers.ec conceived this virtual character, which is a young woman, designed with human features based on “virtual scouting (a mixture of images from different platforms) to amalgamate the characteristics that give birth to NInA.” .
Age, gender and tone of speech were measured by artificial intelligence (AI) to reach in the most effective way with topics related to equity, social and environmental causes.
Also to responsible brands, companies with commitment and the search for a sustainable future, also in a global vision.
The influencer has a very active agenda
Little girl she already has followers and is active on meetings and events on the topics that interest you, the creative group explained in a statement.
He added that very soon he will speak with figures from the national, and perhaps international, situation, “to mark a pioneering mark in the application of AI in Ecuador for this type of character.”
In its name it has the capital letters AI to refer to its genesis in Artificial Intelligence.
In the creation of Little girlwhich took more than four months of work and an approximate investment of $20,000, only young Ecuadorian specialists in 3D, AI, design, communication and fashion participated.
