Mango reconquers the center of Milan. The Catalan company continues with its expansion and brand consolidation plan in Italy with the renewal of its flagship in Galleria del Corso, in the heart of Milan.
The establishment has more than 2,300 square meters of surface. The renovation of the space has aimed to incorporate the concept of interior design New Med. The store sells the women’s, men’s and children’s line.
This renovation is part of the group’s expansion plan in Italy, which foresees the opening of fifteen new points of sale throughout 2024. consolidating a total of more than one hundred stores throughout the Italian territory.
The plan started last May with the inauguration of a new flagship of more than 1,300 square meters of surface in the Alberto Sordi shopping gallery, on Via del Corso, one of the main shopping streets in Rome. After this opening, the focus of the brand’s expansion has been on central and southern Italy, in cities such as Bologna, Verona and Genoa, where it will open its first store.
The reform is part of an expansion plan in Italy that plans to reach a total of fifteen openings throughout 2024
The company has also integrated into its strategy the remodeling of some of its physical spaces, such as its recent flagship in Milanto align them with the concept New Medthe new aesthetic of Mango stores, introduced after the pandemic.
This set of openings and remodeling are part of the pillar Expand of the strategic plan that the company wants to implement between 2024 and 2026. The company hopes to strengthen its omnichannel distribution and reach a total of more than 500 openings by 2026.
Mango has had a presence in Italy since 2012. Throughout 2010 the company managed to increase its presence in the country with the incorporation of a total of 50 points of sale between stores and corners. In 2022, it began an expansion plan and reached nearly 80 physical spaces. In recent years the fashion distribution company has continued with its expansion strategy with new openings in large cities such as Florence or Turin.
In 2023, the company increased its turnover by 15%, with figures exceeding 3.1 billion euros, a sales record for the brand. In 2024, to celebrate its 40th anniversary, the company has presented a new strategic plan, called 4E, which aims to reach 4 billion euros in turnover by 2026.
