His name and face are everywhere. Florence Pugh is being unstoppable in Hollywood since he got his nomination for the Oscar by Little Women in 2020, rising steadily in the star firmament as an acclaimed figure on red carpets, fashion events and, of course, the world of cinema. And Marvel knows it. For this reason, it should not surprise us that the studio has broken its own rules to make it its lucky charm..
While its most recent premiere, Dune: Part 2, continues to amass millions at the global box office and its commitments to Oppenheimer ended with victory in the awards Oscarthe British actress returns to the ‘Marvelian’ rodeo with the filming of Thunderbolts, the new Marvel production that will close Phase 5 of its cinematic universe. A film that also marks her third participation as Yelena Belova, the sister of Scarlett Johansson what we discovered in Negative Widow and who later returned in several episodes of Hawkeye on Disney+.
She broke the news herself on her social networks through a video recorded in Atlanta, from the set of the film itself. In the images she appears characterized as her character, dressed in one of Yelena’s combat suits, while she walks around the set for almost two minutes.
“Hello guys, how are you? “I know I disappeared for a while, but that’s partly because I was rushed to Atlanta to film a movie I’m not supposed to talk about,” he tells his followers. “But I can show you things, sneakily, as long as you don’t tell anyone.” And then he entered the studio while the usual alarm sounds that warns that filming is underway.
“I’ll be quiet now,” she says, addressing director Jake Schreier (Row) and tempts fans by showing a sequence on the monitor, structures built in the background and the entrance to the filming in question. “I don’t even think you should do this,” Schreier tells her jokingly as the actress then reveals the title of the movie they are shooting.
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“Someone is going to come and knock me down with a rugby ball,” Pugh jokes, referring to the legendary secrecy that always surrounded Marvel filming.
Marvel breaks its rules
Don’t think that Florence Pugh You made a mistake recording or posting this video. Or that it was against the usual confidentiality agreements of Marvel. No, the actress Misdommar he didn’t screw up like he did Mark Ruffalo either Tom Holland in the past when the mistake led them to be on the verge of revealing spoilers in different interviews. But it is an obvious promotional agreement. You just have to see that the official Marvel accounts in https://twitter.com/Marvel/status/1773112147251167628?s=20 and Instagram also promoted the video.
This detail draws attention because secrecy has been precisely one of Marvel’s hallmarks.. Their filming was almost always kept secret and the first images did not come to light until it was time to start promoting the premiere. It was part of the studio’s effectiveness when it came to creating expectation among fans.. No actor advanced anything. Beyond the previous training that he taught Chris Hemsworth on Instagram before each performance of Thor or the plates of food he shared Chris Pratt to show his diet to fans during the recordings of Guardians of the Galaxy, They taught us little else while a project was in development.
However, with Thunderbolts It seems like they are willing to go against the grain by breaking their own rules. Because? My theory is simple: after the economic disasters of Ant-Man and the Wasp: Quantumania and The Marvelsof losing the full trust of the critics and the fans themselves beginning to split after the lukewarm reactions to Eternals, Thor: Love and Thunder either She-Hulk, the studio is changing its tactics. From absolute secrecy they now move to temptation, giving fans a preview, without actually showing them anything, and with a star who generates trust.
In this way they make them participate in the development. They fuel the desire to want to know more and raise expectations. And seeing the commercial ups and downs they experienced in recent years, experiencing economic failure for the first time since Iron Man (2008) with the aforementioned Ant-Man and the Wasp: Quantumania and The Marvels in 2023, and the mixed reactions of critics and public, Marvel It needs more than ever to find new ways of ‘hooking’. We already know that the wear and tear of superhero movies is real. That the expansion of the universe through the Disney+ series exhausted part of the public among so many characters, stories and multiverses that did not finish emerging as the Avengers saga did.
And one way would be precisely this: break its own rules to open a window that attracts fans again, awakening desire and expectations even if we know nothing about the film. Because the details of Thunderbolts They have not been revealed yet. According to the Marvel comics, it is a group of reformed villains and antiheroes where Pugh will go through as Yelena, Sebastian Stan (Winter Soldier), Hannah John-Kamen (Ghost), Wyatt Russell (John Walker), Julia Louis-Dreyfus (Valentina Allegra de Fontaine), David Harbor (Red Guardian) and Olga Kurylenko (Taskmasker), among others.
Florence Pugh to the rescue
That Marvel break your own rules and resort to Florence Pugh to do so makes sense. The actress made a deep impression among UCM fans since her debut as Yelena in Black Widow. Her character radiated so much charisma and mischief that she immediately found her place as a worthy successor to Scarlett Johansson in the same cinematographic universe. But, in addition, we are talking about an actress with a close relationship with the public.
Since we discovered it in Lady Macbeth At only 20 years old, he was crowned one of the breakout stars of 2016, Florence Pugh rose by leaps and bounds to the top of the industry. Midsommar and Little Women They made her the queen of the Internet in 2019, and throughout her filmography she always managed to stand out and outshine in every scene, even when it came to secondary characters. Her grace and magnetism are indisputable, as is her freshness when it comes to dealing with promotional events and becoming a fashion icon by breaking outdated stereotypes and taboos.
That they turn to her to break their rules, with her nine million followers on Instagram and her position as a popular figure, who generates conversation and the part of the public faithfully follows, makes all the sense in the world. Marvel needs to regain the trust of the audience. Not only from his most loyal fans. To once again generate expectations with projects and comics that are not so well known to the world in general. And it is noted that Florence Pugh She is the heroine who initiates the rescue.
Thunderbolts It is scheduled to premiere on May 2, 2025.
This article was written exclusively for Yahoo en Español by Cine54.
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