Wuliangyeone of the most important distilleries in China, wants to make its way in Chile with its star product, five-grain baijiu, whose production process dates back to the Yuan and Ming dynastybetween the years 1271 and 1644.
For this, the assistant to the general manager of the Wuliangye Group and president of the import and export company said, Chen Chongis in talks to reach an alliance with CCU to bring its liquor to Chile on a massive scale and, at the same time, bring the traditional pisco sour to the Asian giant.
Currently, Wuliangye is sold in our country to the Chinese community in Chile through Chinese restaurants and distributors.
And although the plan is for the brand to be known in this corner of the world, Chen stated that in the first stage “Sales volume is not our objective; the objective is to position our image”.
The baijiu of Wuliangye Company ranges between 150 and 300 dollarsa high amount that is understandable due to the refined process of making this liquor and the beautiful bottles in which it is packaged.
PREPARATION OF WULIANGYE
The company, founded 65 years ago in the province of Sichuan, maintains a meticulous production process that It takes more than three years for its strong and harmonious flavor to reach our glasses..
The president of Wuliangye Group (Co., Ltd.), Zeng Congqin, explained that “more than 600 years ago, corn originally from South America arrived in China and became one of the ingredients for the production” of this liquor. Its flavor, he added, “reached its fullness, known for its harmony and balance in fragrant, sweet, rich and fermented flavors.”
The distillate is the first in the world to use five grains: sorghum, rice, glutinous rice, wheat and corn.
These are removed with a saccharified yeast fermentation technique for which they use pure spring water. Then, it continues its process in a few millennia wineries whose system is inherited from the Yuan and Ming dynasty.
“It is not only a material manifestation of Chinese culture, the philosophy of harmony and beauty, but also a perfect representation of the beauty and harmonious coexistence of the world. The song of harmony is the common denominator that drives exchange and mutual admiration between different civilizations,” highlighted the businessman.
CULTURAL AND COMMERCIAL EXCHANGE BETWEEN CHILE AND SICHUAN
At the presentation of Wuliangye in Chile, both local and Chinese authorities highlighted the close relationship of our country with the province of Sichuan, which was visited last year by Boric, who gave a master class in Chengdu.
The president of Wuliangye Group (Co., Ltd.), Zeng Congqin, highlighted in Santiago that “as a national brand in the fertile land of Sichuan, We have an environment willing to contribute more to the cultural exchange between Sichuan and Chile“.
“We hope – he added – that consumers from different countries can merge and come together through the aroma of our liquor, experiencing harmony together, creating it and sharing it.”
“The charm of harmony today also lies in forging the beauty of mutual understanding and shared benefit. For many years, Chile and Sichuan have maintained close ties. The Consulate General of Chile was inaugurated in Chengdu, Sichuan, being the first consulate general of a South American country in our province,” he recalled.
For its part, Malva Venturellidirector of the Venturelli Foundation and who was also at the presentation of the liquor in our country, highlighted the connections between both nations: “Like the Yangtze River, José Venturelli connected several Latin American countries with China, building bridges of exchange in the construction of a path of global well-being and understanding between peoples”.
In her speech, Malva celebrated the rapprochements between China and Chile, especially with the province of Sichuan, and maintained that “we want to celebrate a new path of cooperation between China and Chile through culture, strengthening the ties of this great friendship that we have.” years creating together with China”.
