Inside Out 2 and the District? The creative way they built a new emotion

Inside Out 2 and the District? The creative way they built a new emotion
Inside Out 2 and the District? The creative way they built a new emotion

There is no doubt that the film that is currently a sensation is Inside Out 2, a film produced by the giant Pixar Animation Studios for Disney and that in one way or another has exceeded expectations. This audiovisual production has generated all kinds of positive comments and has even created empathy among adults.

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Inside Out 2 appears almost 10 years after the first film about Riley’s story was released in theaters, a little girl who is full of joy, fear, displeasure, fury and sadness. The plot focuses on how the minor, upon moving with her parents to a new city and changing schools, faces a series of emotions that try to dominate each of the situations she experiences. This causes her to face different problems and not feel very comfortable with her new life.

Now, in the new Disney movie, little Riley has grown up and her main emotions keep memories alive in her that make her personality more evident. Additionally, the little girl develops new emotions and this directly affects her daily life.

The film premiered on June 14 worldwide and figures indicate that it has managed to gross US$295 million at the global box office. In fact, according to Disney, the film has made US$155 million in its first weekend alone between the United States and Canada.

For movie theater owners worldwide, the results of this film have been positive, since in a few days a large audience has reached out due to Inside Out 2. This occurs while the production and film industry worldwide is in crisis, because with the protests of actors and artists in Hollywood during 2023, recordings and filming have been delayed.

Inside Out 2 and the District?

Given the virality of Inside Out 2 and the positive reception of the film, the District has decided to create a “new” emotion in its role of authority and as an entity that must guarantee order and public well-being.

This is why the Mobility Secretariat has shared what would be the “new” emotion. It’s about speed limits. In the image shared by the entity, a real scene from the film is evident.

In this photo you can see how the characters from the movie Joy, Fear, Disgust, Fury and Sadness are scared by the presence of a “new” emotion, which would be “Respect the speed in Bogotá.”

In this regard, the Ministry of Mobility indicated: “Let’s respect the speed limits in Bogotá and contribute to safe mobility!”

After the publication of the image by the Ministry of Mobility, the responses on social networks were immediate. Some criticized the creativity of the Mayor’s Office, while others referred to the bad behavior of citizens on the roads. Additionally, others celebrated the publication of the ‘meme’ by indicating that “respecting speed is respecting one’s own life and that of all people in the mobility system,” said Sandra Velásquez, user of

 
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