With the first quarter of 2024 already concluded, it is time to review the figures that we are going to have in different markets, and one of the main ones is China, where Huawei has recovered a lot of ground in recent times while Apple loses sales.
Thus, according to data from Counterpoint Research, Huawei captured no less than 15.5% market share this first quarter. This represents a jump of no less than 69.7% in sales year over year.
Huawei and Honor stand out, while Apple falls in the first quarter of 2024
By contrast. Apple took third place in the market with a 15.7% share, but it is the company that has fallen the most. Its year-on-year drop is no less than 19.1%.
The good news continues for Honor, who are in second place in the market in this first quarter of the year. Its year-on-year growth is also notable, with 11.5% net growth in the first three months of 2024.
In this way, the first quarter was quite auspicious for native Chinese brands such as Huawei, Honor and Vivo, while Apple has suffered a fairly large drop with its new iPhones.
