Cleara Unilever brand that leads the anti-dandruff shampoo market in Brazilannounced this Friday to Vinicius Junior and Erling Haaland as their new ambassadors. The announcement was made for the first time through a projection on the beach of Copacabanatourist spot in the city of Rio de Janeiro.
On the first day of the screening, the curious eyes of Brazilians were attracted by two alternating images. One of them showed Vinicius Juniorwhile the other featured Haaland. Both players shared the same enigmatic legend: “We are going to reveal a secret for you tomorrow.” On the second day of the screening, the final reveal was made and a third image emerged, revealing Vinicius Junior and Haaland side by side, now officially as brand ambassadors, with the legend: “The best wear N°1.” Simultaneously, the revelation was also made on the social networks of the world football stars.
“I am very happy to be the ambassador of Clear, a brand that the entire world knows for its excellent performance. And the fact that this creative brand idea happens in Rio de Janeirowhere I became a professional soccer player, makes my arrival at the brand even more special,” he declared. Vinicius Junior.
As ambassador, Vinicius will play a crucial role in Clear’s strategy to Brazil, based on the strong relationship of the Brazilian public with sport and, above all, with football. The authenticity, charisma and performance of Vini They make the new brand ambassador the ideal protagonist for the Brazilian market. Clear has already had the privilege of working with other sports icons in Brazil in previous campaigns, including legendary soccer player Martha. Now with Vinithe brand is ready to continue in this universe.
“The screening in Rio de Janeiro reflects the essence of Clear: creativity and performance. Vini and Haaland They embody those values, and we are excited to have them as ambassadors. Partnering with these talents is an important step for the brand, bringing a synergy perfectly aligned with our values. We are looking forward to working together. “Clear will continue to seek innovations and invest in this great universe of football,” he says. Carla ForteMarketing Manager at Clear.
The creation, planning and execution of the announcement action Vini Jr. as brand ambassador in Rio de Janeiro They are the result of Clear’s strategic collaboration with Speakeasy, strategy and creation hub and brand partner. The projection was carried out by Visualfarm, a pioneering company specialized in mapped projection.
“Considering the importance of Vinicius Junior As a new ambassador, we at Speakeasy are committed to continuing to provide innovative experiences for audiences. Every detail was planned and every strategic move counts. Clear I already had a very strong connection with football, and Vinicius with the city, so we knew the potential we had in our hands to reach as many people as possible in the most interesting way possible. For this reason, we chose to announce it in a different and special way,” he stated. Wilson PereiraCBO of Speakeasy.
In the current season, Vinicius Junior He accumulated impressive achievements that credit him as one of the best players in the world. In the Champions League He was champion and elected the best player in the competition. His goal in the final made him the youngest player to score in two finals. Championssurpassing the mark of Lionel Messi. Furthermore, he was champion of the Spanish Championship and of the Spain Supercup, with many contributions in decisive matches. Now, Vinicius prepares for the dispute America CupWhat will be celebrated in USA between June 20 and July 14.
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