It has been with us for ten years and, in the era of smart television and platforms, it gave new life to conventional televisions. Now that on-demand platforms rule and conventional television is watched less than ever, Amazon is accelerating so as not to lose its privileged position and is doing so hand in hand with AIwhich is incorporated into this popular device.
Content Search
Although they announced it last year, it is now that it shows its full potential: it is the AI-powered voice search system for televisions Fire. Thanks to this functionality, searching for a movie or series is easier than before, as it avoids the annoying task of navigating through complex menus that often make the user give up searching.
Complete database
The operation is simple, but it involves Alexa, a device to which it is enough to give some simple instructions to locate what interests us. With conventional inputs – speaking in a normal way, wow – the language model that Amazon uses locates products of interest to the viewer in a matter of seconds. In the database used by the system there is information from Filmaffinity or IMDb, which is a guarantee. The secret is the same as always: if the system has sufficient information, it will locate what is requested as quickly as possible. And, there, Amazon does not mess around: they are the leader and they want to continue being that way.
