The Cruise parades of the house Dior They have become the best way to travel the world. Every time Maria Grazia Chiuri chooses a setting to present a new proposal, behind the decision lies a firm relationship between the house and the chosen enclave. If last year it was Mexico, for the 2025 Cruise Edinburgh It has been the perfect enclave. The company says that the relationship with this place dates back to the beginning of the house when he himself Christian Dior presented its spring-summer 2025 collection at the Gleneagles Hotel, very close to where today, 69 years later, Maria Grazia Chiuri He has shown his.
As almost always, in addition to an idyllic place, Chiuri He also chooses places for their customs, tradition and culture and, on this occasion, it was the richness of their textile traditionor what made him take the step. The embroidery and trimmings are rooted in the history of this magical place of incalculable historical wealth. “The unicorn and the thistle, both symbols of Scotland, offer an unprecedented variation on the motif Millefleurs and are transposed to heraldic embroidery, recalling the savoir-faire of this exceptional technique, a language in itself, a form of resilience. An emblem of Mary Stuart that can be found in Clare Hunter’s book, Embroidering Her Truth: Mary, Queen of Scots and the Language of Power1“, they explain from the firm. A proposal in which the house It has involved, as on other occasions, local workshops and artisans, who have enriched the proposal with their value. Centennial family businesses related to the textile industry such as Harris Tweed, Johnstons of Elgin, Esk Cashmere and Robert Mackie.
As the setting for this collection, the creative director has chosen thedrummond castlea space owned by the
Baroness Willoughby of Eresby, Jane Heathcote-Drummond-Willoughby, who was Elizabeth II’s lady-in-waiting at her coronation and a close friend of the painter Lucian Freud in the 1960s. In her gardens, attendees from all over the world, among whom Numerous well-known faces were present, such as Jennifer Lawrence, Beatrice Borromeo or Claudia Schiffer’s daughter, Clementine Poppy De Vere Drummond, who enjoyed a performance surrounded by the sound of bagpipes. In his firm work of the valuing the role of women in all stages of history, Maria Grazia Chiuri focuses on the Middle Ages this time. Strong, powerful, warrior and wise women are the pillar on which Churi has revisited the fashion from past times to recover silhouettes and accessories and adapt them to the 21st century. As it could not be missing, along with the delicacy of the silks or lace, the tartan takes on a special role not only because it is the iconic fabric of this region but because, as he wrote, Christian Dior in The little fashion dictionary“it is probably the only fantasy fabric that resists fashion.”
