Following the decision to merge to survive and enhance its content for a larger audience and that has temptations like Tik Tok among its entertainment alternatives, The Star+ streaming platform ceases to exist as a streaming brand to become part of Disney+ starting this Wednesday, June 26.
The news was announced a while ago, but from now on Star+ users will have to enter the new entertainment space where Mickey Mouse classics, the Star Wars saga or Pixar films coexist. Drama, action and comedy series for a youth or adult audience will be one of the buttons of the Disney+ proposal But what is the reason for this union?
“We are very excited about what is going to happen today, as you know, we started in the streaming business towards the end of 2020 with Disney+ and in August 2021 we launched Star+ and ESPN sports content and also the combo offer that gave subscribers the opportunity to contract both applications in the same plan and the truth is that a large part of the decision we are making has to do with this journey and learning how our subscribers arrive and how they interact and what we are really looking for is to continue putting that subscriber at the center of the equation and deliver a comprehensive proposal in a single product,” Natalia Scalia, Marketing Manager of Star+ Latin America, told EL TIEMPO.
Star+ will permanently stop working on July 24.
Photo:Screenshot
For her simplifying the experience was the right step to ensure more audience interaction. But every union implies a series of transformations. One of them is the welcome of content focused on a broader audience than children or youth (which Star+ has) on a platform mainly for children or families. Which in turn reveals a new, if you can say that, architecture for accessing content: since there will be proposals for the little ones and for an older audience. “The application has the possibility of creating profiles and deciding the type of content that each of them has access to (parental controls) and in addition, we have a profile called Junior Mode, practically a button to access content suitable for everything public. We also incorporated Pin protection, which offers us a safe space and ease of having all the company’s content,” he emphasizes. On Disney+ you will see two new sections at the top of the platform screen with the name Star+ and ESPN.
People who were subscribed to Star+ will be able to access Disney+ with the passwords they have always used. Those who are on the Disney platform will have direct access to Star+. “This is a new Disney+ and we have a business variable to achieve more interaction and subscriber retention.
The Another novelty that we configured is a plan outline, now Disney has the Premium plan, the standard plan and the standard plan with ads with which we are going to penetrate the market with an option that is tailored to each of the homes in the region,” Scalia explained. Another value proposition has to do with the live events on ESPN, to which the platform will surely bet strongly in this new stage.
And how much should you pay?
Starting this June 26, new subscribers You can purchase the Premium plan for 46,900 pesos per month or the Standard plan for 34,900 pesos per month. Disney+ Standard with ads will also be available, made up of packages from commercial partners such as Mercado Libre.
For those who are already subscribers to one of the two platforms -Disney+ or Star+- or have the combo -which gives access to both- They automatically start enjoying the Disney Premium plan for a limited time, according to each subscription.
Previously, around last April, current subscribers of the platforms should have received an email announcing the adjustments and changes to the contract.
“Star+ will remain in effect until around July 24, 2024 and after that date the service will be canceled. You do not need to do anything to continue enjoying the subscription,” the communication stated.
The recommendation for current users is to review the subscription agreement and the dates on which the service was purchased. If you have questions, it is important to contact the platform agents or visit the Disney+ or Star+ Help Center where there is more information (help.disneyplus.com).
