Samsung exhibited at the Visual Display Tech Seminar 2024 held in Sao Paulo, Brazil, its new lineup of matte screens that are included in The Frame and OLED 2024, products that include various benefits such as being able to avoid excess brightness, viewing content without other objects being reflected on the screen and making the central projected objects have more life and color.
TVs that have matte screens have built-in sensors designed to adjust the white balance, black balance and brightness of images based on ambient lighting, but why should you have a TV with a matte screen?
Benefits and features of matte screens
Samsung tells us from its experts the reasons and benefits of matte screens.
“Matte screens have the particularity of absorbing ambient light reflections by more than 99%. By not emitting reflections, it allows us to have an uninterrupted viewing experience even in illuminated environments. In this way, it will no longer be necessary to close curtains or turn off lamps that generate annoying reflections on conventional screens. The matte screen absorbs this light, providing pure and natural images,” says Danilo Muza, Master Trainer for televisions and audio at Samsung Chile.
Regarding the conditions in which the equipment can be used, Danilo pointed out that for matte screens “in this case the ambient light conditions of the place where your TV is installed do not matter, your television with a matte screen will always provide the best experience.” Of vision”.
Currently there are different types of movies or series in which Glare Free technology could be better experienced, allowing dark content to look good.
Regarding the types of content that can best be seen on matte screens, Danilo commented that “the most critical content in terms of reflections are those with darker scenes, in this case we can see movies like Batman, moments from Game of Thrones, Harry Potter, among others. Thus, on OLED 2024 or The Frame televisions, these types of scenes will look much better on anti-reflective screens.”
4K OLED
This series offers an unparalleled combination of image quality and elegant design with its 4K OLED model. S95D (2024) with a matte screen and NQ4 AI Gen2 processor with artificial intelligence, responsible for transforming the content to an image quality close to 4K, which applies to both movies and video games, with unmatched color and brightness in its 55, 65 and 77 inches.
Glare Free technology preserves color accuracy and reduces reflections while maintaining sharpness. In addition, with HDR Pro you will enjoy better contrasts to maximize the visual section.
The 77-inch screen maintains perfect white tones and deep blacks in order to highlight the central image or object, achieving outstanding detail when watching movies and sports programs, the OLED screen features high refresh rates of 144 Hz, which guarantees agility when watching television at home.
The Frame
The television that looks like a painting. The Frame fuses art and technology to offer a unique experience in decoration and entertainment. The new 2024 lineup includes various updates, from greater availability of free works to 240 art options; Greater energy savings, up to 10% thanks to its low refresh rate that adapts according to its use and Pantone certification, which allows you to see colors in a more real way.
Furthermore, among the main features that this new version includes is its matte screen, which allows you to see dark scenes without reflections more clearly; You can personalize your television, opting for various interchangeable frames and a modern design that is only 2.6 cm thick that allows it to be installed against the wall like a real painting, achieving total integration into your home.
Currently, The Frame 2024 can be found in 43, 50, 55, 65, 75 and 85 inches with a customizable frame choice in brown, wood and white.
For more commercial information, visit Samsung.com/cl
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