ProChile in Beijing organized a campaign to promote Chilean wines on the Chinese e-commerce platform JD.comwhere they participated more than 80 brandsthe largest number of participants in a wine promotion from a single country that has been carried out on that platform.
The campaign called “Chile Wine Week in JD.com” was carried out through seven JD marketing channels (including JD Supermarket, specialized stores, among others) achieving a reach of more than 3 million peoplewhere there were more than 800 wines on display and sales of 400 thousand dollars, which meant a 63 percent increase in month-on-month sales.
To complement the digital promotion, a launch of the campaign was held on May 27 at the Chilean Embassy in Beijing, which was organized by ProChile and JD Supermarket, where 22 Chilean wines were presented to final consumers participants in the campaign.
“In recent years, Chilean wine has expanded its consumption channels in China through e-commerce platformsgaining the recognition of Chinese consumers and bringing Chile to Chinese tables,” highlighted Natalia Cortés, commercial attaché of ProChile in Beijing.
Cortés added that “we are determined to expand our presence in the marketfocusing on reaching end consumers through e-commerce channels and social networks. This was the largest single-origin wine promotion event JD.com has ever held.“.
In 2020, the Chilean National Pavilion opened on JD.com, which marked an important milestone for Chile on Chinese e-commerce platforms. As a reference, according to data from this pavilion, in 2023 The main demographic group purchasing Chilean wine in China was middle-aged people between 26 and 45 years old., with 70 percent male users. The most popular regions were the “tier one” cities and coastal towns of the southeast, with Guangdong, Beijing and Jiangsu leading the demand.
To continue expanding the promotion of wines in the market, On June 21, ProChile Beijing will hold a master tasting aimed specifically at the professional public ofe e-commerce platforms.
#Chile
