With 30 years in the industry, where he started programming the Uniseries de Imagen Satelital signal, Mariano César, currently head of General Entertainment Content at Warner Bros. Discovery in Latin America and US Hispanic, during Conecta Fiction & Entertainment, said that in recent years platforms have appeared, channels and ways of consuming content have changed, but the production work, programming, relating to content and trying to understand people’s tastes remains the same.
He commented that Conecta 8 is a spectacular, beautiful area, and it is a pleasure to connect with the artistic community, with producers and content creators. He will participate in a panel to talk about Max’s and the team’s strategies. streaming.
He added that those who work on content never lose their passion and that even though there was a technical, narrative and aesthetic evolution, deep down they are one of those who like to believe that the essence remains the same: stories that connect with the people.
“We still all have 24 hours a day and I think we dedicate more and more hours to content, but it is true that there is a dispersion of content, the way of consuming it and the places and platforms to consume it, so the biggest challenge It is how not to go unnoticed, how to be relevant” he concluded.
Watch LIVE with Mariano César from WBD
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