Ledec Group continues with the objective of increasing its services and positioning itself in the international market, by extending its catalog to nine brands, which were presented at the last Soundcheck Expo in Mexico City. Additionally, and as part of its internationalization, the company is preparing its participation in InfoComm Las Vegas.
“It was a successful presentation at the last Soundcheck Expo, as we extended our space to present a new business unit that we developed in the last year and a half called Stage AB, where we created a complete ecosystem of professional lighting, with a global brand of which We are exclusive distributors in that business unit. In this space we present three new brands, extending our catalog to nine. The first is VisualPro, which is a company’s own firm that developed our LED screens from zero to one hundred for touring, events and scenarios, which are designed to generate a striking and immersive visual experience; thinking about mobility and ease of installation and disassembly in different locations. We mainly sell it through distributors” commented Mauricio García Cervantes, VP of Ledec.
He added that: “For its part, Pixelhue, which is not its own brand, but we have the exclusive license, owned by NovaStar, has 94 percent of the Compartir global market in LED screen processing. We are the exclusive distributors in Mexico and in many parts of Latin America. This new brand is made up of servers, consoles to control LED screens and the complete show in a single instrument, something that did not exist before; If there was a substitute product, it costs five or six times more than our offer. This means that any rental company can have very high-level solutions within its reach.”
“The last one that we present as part of our main brand of the group is the one in which we are committed to building the complete flow of virtual production. Hand in hand with CTT who lent us a top-level professional Sony camera with a Dolly, together with a business partner, which is a rental company specialized in broadcast and virtual production called Virtual Wolf, we show the user the result of using this technology and its benefits. Many clients came from different countries and we were presided over as the best brand at Expo Soundcheck. We renewed our catalog, and as manufacturers and technology developers, making our own cabinet represents a very large mold and investment,” highlighted the executive.
Regarding the company’s next steps, the VP of Ledec expressed: “With Infocomm we try to be hand in hand with Avixa every year. This 2024 for the company is clear in the specific objectives, internationalization and turning Ledec Group into a global company. Part of these actions is our participation in InfoComm Las Vegas, and we will bring our new products and workflows to strengthen our offering in the US.”
“On the other hand, in Latin America there is a great need in this market, and we have the opportunity in Mexico for many companies to see our developments, which is why the people at Avixa invited us to the edition in Mexico in 2025, and It is logical that we have to be there to surprise all users with our products” he concluded.
