Samsung would be close to making a strategic move in the field of artificial intelligence. Although the company launched several innovative AI-powered features on the Galaxy S24 earlier this year, its digital voice assistant, Bixby, has failed to catch on in the market. However, this could change radically with the recent incorporation of a prominent former Apple employeewho will lead a new AI team at Samsung.
A recent report has revealed that Samsung has hired Murat Akbacak, a former leader in the Cupertino company’s voice assistant development – specifically in the area of contextual and conversational awareness. According to the information provided, the new signing will take over leadership of Samsung’s newly formed North American AI Center. Therefore, the brand that owns the Galaxy wants to play it safe.
Bixby renewal
In recent years, this development has taken a backseat in the competitive field of voice assistants, surpassed by Amazon’s Alexa, Google Assistant, and Apple’s Siri. The hiring of Akbacak is a clear sign that Samsung is looking revitalize Bixby and strengthen their AI capabilities. The manager’s experience will be crucial to driving significant improvements to Bixby and Samsung’s Galaxy device ecosystem.
Samsung’s new AI leader is no stranger to voice assistants. A decade ago, Akbacak worked at Microsoft, where he also focused on the research and development of voice assistants. With this rich experience, he is expected to significantly boost Samsung’s efforts in AI, improving the integration of AI into its ecosystem of devices and services.
Samsung’s strategic move does not stop at hiring the aforementioned manager. The company has also decided merge its AI teams in Toronto and Mountain View, California. This unification aims to optimize operations and increase efficiency in the development of AI solutions. An internal note from Samsung mentions that the combination of these teams aligns with its intention to improve its AI capabilities and operations.
Samsung is clearly committed to AI
Artificial intelligence has become a dominant trend in modern technology. Both Samsung and Apple are aggressively investing in new AI-based features and services for their products. During his time at Apple, Akbacak dedicated himself to Siri strategy, focusing on how to make the voice assistant more personalized and contextualized for the user. This experience will be invaluable for Samsung as it looks to power Bixby and Galaxy AI across its wide range of devices.
The incorporation of Murat Akbacak to Samsung represents a significant change in the company’s AI strategy. With his vast experience in Apple’s Siri and his knowledge in conversational and contextual AI, he will optimize Samsung’s efforts in this field. Samsung’s next phase of development in AI, led by Akbacak, promises to be exciting and full of potential for transform how users interact with their Galaxy devices.
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