On Thursday, June 27, a new edition of the Social Media Day in Buenos Aires. The reference event on digital trends and social networks will celebrate its 14th edition, which can be accessed in person or via streaming.
The event will feature prominent speakers from companies such as TikTok, Arcos Dorados, Naranja X, Meta, Hogarth, and Duh Creators, among others. Industry professionals will speak on current topics such as digital transformation, artificial intelligence, good practices in content strategies, creativity and influencers.
For this, 2 panels will be held: one on media, to delve into current digital trends, and another on success stories of recognized brands on social networks through different content strategies.
In addition, crucial topics for the digital ecosystem will be addressed, such as artificial intelligence applied to marketing and the impact of the social network. TikTok in culture. “TikTok is one of the most important cultural phenomena of the decade; Being a platform driven directly by the community, it has become a generator of trends and behaviors,” said María Laura Peró, Head of Sales at TikTok for Cono Sur.
A new edition of Social Media Day begins in Buenos Aires, the event on digital trends
Social Media Day Schedule in Buenos Aires
The event will take place at the Usina del Arte, and will be broadcast via streaming throughout Argentina and Spanish-speaking countries.. However, those who cannot participate in the event will be able to purchase access once the day is over to watch on demand all the talks of this new edition of Social Media Day Buenos through the website: https://smday.com .ar
- 1:30 p.m. Accreditations
- 2:00 p.m. Welcome by Adriana Bustamante, Diego Piscitelli and Alessandro Piscitelli
- 2:10 p.m. The four (new) principles of Digital Marketing that we should all keep in mind. Gustavo Buchbinder – Founder of Webar Interactive and Be Influencers
- 2:30 p.m. “Passion points in Social Media: A great goal” – Julieta López – María Natalia Ruiz Roque – NaranjaX
- 2:50 p.m. Who is the king? The content or the creator? Hernan Sampó – Chief Content Officer Hogarth Cono Sur/Andina
- 3:10 p.m. Feedelizar cooltura: digital spaces and solutions in Internal Communication – Florencia Fragalá – Head of internal communications and employer brand at Arcos Dorados
- 15:30hs “Evolution of the digital channels of the City of Buenos Aires” – Julieta Rappan, Director of Digital Media GCBA
- 3:50 p.m. “Digital trends in media” – Javier Rodríguez Petersen (El Cronista). Maurice Jalfón (Infobae). Hernán Baccaro (Clarín). Candela Gómez (Profile). Moderated by Elea Arias Larroudé
- 4:20 p.m. break
- 17:00hs “Use Artificial Intelligence in the real world.” Fabio Baccaglioni – Project Manager Selva by Aleph
- 5:20 p.m. “TikTok and the impact on culture” María Laura Peró – Head of Sales at TikTok for Cono Sur
- 5:40 p.m. “Influencer Marketing: Ecosystem and good practices” María Valeria Oyuela – Head Managing Director Duh! creators
- 6:00 p.m. “Hack Growth, How to boost your strategy with Meta – Martín Enriquez; Regional Client Partner at Meta and Lucia Errea; Account Manager South Cone in Meta.
- 6:20 p.m. “Prompting the 7 Deadly Sins of AI.” Marina Saroka – Planetlambo
- 6:40 p.m. Case Panel: Content strategies for Social Networks (“Muchachos”, the record-breaking movie: from cinema to viral phenomenon on Tik Tok // From the mountains of Cordoba to Latin America. The stories of Cosquin Rock // Club Atlético Talleres: The increase of digital performance in all aspects of a football club)
- 7:30 p.m. End of event
Tickets for the event, both in person and via streaming, are available at www.smday.com.ar/buenosaires. Allies, such as the IAB, Interact, CACE can access early entry benefits with discounts of up to 30% OFF. University students and professors also have special benefits by sending their certificate or file number to [email protected]
